Castellan Outreach

LA Leasing-Ops Shop (Seq 1-3)

LA/LB AppFolio in-ICP and near-ICP owners plus ops/leasing leaders. Seq1 = verified county benchmark and local competitors; Seq2 = scattered-portfolio differentiation; Seq3 = final timing check. T1 requires founder scheduling; T2 and T3 auto-send when due unless the prospect has stopped.

Active

Prospects

Working

Property-Tax GA Direct Owner — Cobb (GA lab)

SMB commercial property-tax appeals — direct-owner outreach, Cobb County GA. 2026 lab pilot. Separate venture from Castellan and from the Fulton/DeKalb property-tax campaigns.

Hidden

PM-Direct Cold (T1-T4)

Mid-market PMC direct cold motion. Founder-sent, founder-reviewed (T1 auto_send=false). Value theme: more leased units from the leads + team you already have (cross-sell recapture + geo-batched showings). Variant per prospect (V1-V4) set at draft time. Spec: discovery-vault/outreach-pm-cold-campaign.md.

Hidden

Property-Tax GA Direct Owner — DeKalb (GA lab)

SMB commercial property-tax appeals — direct-owner outreach, DeKalb County GA. 2026 lab pilot. Separate venture from Castellan and from the Fulton property-tax-owner-ga campaign.

Hidden

Property-Tax GA Direct Owner — Gwinnett (GA lab)

SMB commercial property-tax appeals — direct-owner outreach, Gwinnett County GA. 2026 lab pilot. Separate venture from Castellan and from the Fulton property-tax-owner-ga campaign.

Working

Property-Tax GA Channel (Stage 0)

SMB commercial property-tax appeals — GA CPA/broker channel kill test. Separate venture from Castellan PM work.

Hidden

Medicaid — call-only (BOM/rev-cycle)

Named business-office / revenue-cycle contacts at Medicaid kill-test buyers. PHONE-FIRST: deliberately has NO sequence steps so nothing can ever email them from here. Work top-down alongside the daily call sheet; emails live in idea-vault bom-contacts.csv as post-breakup fallback.

Hidden

Medicaid LTC — CA reinstatement (Track A-CA)

Bay Area Track A-CA outreach: Medi-Cal asset-limit reinstatement angle. Does NOT feed Track A kill thresholds.

Hidden

Medicaid LTC kill test — FL/TX/PA

Track A discovery outreach for the Medicaid LTC eligibility desk (idea-vault). Research framing, 2-step, kill thresholds pre-committed in idea-vault explorations/castellan-pivot-2026-06/04-outreach-strategy.md.