SMB commercial property-tax appeals — direct-owner outreach, DeKalb County GA. 2026 lab pilot. Separate venture from Castellan and from the Fulton property-tax-owner-ga campaign.
Prospects
34
Sent
9(unique)
Emails
25(total)
Replies
1(11%)
Clicks
0
Bounces
0
Cadence
Each step fires at the prospect's scheduled morning (8:27 AM PT base) ± 60 min jitter. Days = calendar days from the T1 send.
Day 0
T1
manual
Day 2
T2
auto
Day 2
T3
auto
Day 0
T1
manual
Manual approval (you click Approve)
Auto-send (cron creates after previous send)
Templates
T1, T2, T3, and later default subject + body live in the sequence_steps table. Edits here save to the DB and apply to future sends.
Existing queued drafts keep their snapshotted subject/body unless refreshed individually or by script.
T1day 0 · manualcampaign source
{{property_ref}} looks over-assessed by {{gap_pct}}%, and the appeal deadline is in {{days_left}} days
Your building at {{property_ref}} is assessed at ${{ppsf}} a square foot. Comparable commercial buildings near you, same size and grade, are assessed around ${{peer_median}}. Your building is assessed…
T2day 2 · autocampaign source
{{property_ref}} looks over-assessed by {{gap_pct}}%, and the appeal deadline is in {{days_left}} days
Following up on your building at {{property_ref}}. The DeKalb appeal deadline is July 13, so the window is closing. Want the comparison I pulled? Just reply. If it's not for you, reply "pass" and I'll…
T3day 0 · autocampaign source
Last call on {{property_ref}}: {{days_left}} days to the DeKalb deadline
Last note on {{property_ref}}. After DeKalb's July 13 deadline, {{days_left}} days out, your 2026 assessment is locked in for the year. Your comparison is already done, and there's no cost unless we w…