Hi {{first_name}},
Stephen here, fellow LB apartment owner. Noticed your unit at
{{address}} has been on Zillow {{dom}} days under {{pm_name}}. Pulled your
name from county records since the listing only shows the
property manager. Wanted to share what I learned working through
the same situation.
Last year my Pine units sat empty for four months. The standard
playbook is drop rent and lower the credit bar. The math didn't
pencil for me, so I got an intro to Tony Whitlow at Beachside
Rentals and brought him in as a leasing-only specialist
alongside my property manager. The units filled in six weeks.
Tony has 8x as many leasing agents as my property manager, with
evenings and weekends covered. That helped a lot.
But I wanted to understand the deeper pattern. So I spent days
working with operators across the LB market, plus dozens of
conversations with other owners. Stale listings can be a lot of
things. Pricing, marketing, market timing. What kept surprising
me was something different: a lot of property managers run with
just 2 or 3 leasing agents, weekdays only. No after-hours. No
weekends. 24-48+ hour response times when things get busy. Tons
of balls to juggle across Zillow, SMS, email, voicemail, all
manual. Adding more agents helps but the work itself stays
brutal. Not the property managers' fault. Existing tools just
weren't built for this.
Zillow's own data: a 1-minute response is 40% more likely to
connect than 24-hour. 20% of renters move on within 30 minutes.
Fast response wins.
That's the gap I'm building Castellan to close. It picks up
every inbound across email, text, voice, and Zillow in under 2
minutes 24/7, books showings on the spot, and handles follow-ups
across channels. Tony at Beachside is a customer.
This could help fill {{address}} (and any of your other stale
units) faster, but {{pm_name}} would have to deploy it. The simplest
path is a quick intro to {{pmc_principal}} at {{pm_name}}. Happy to
write a forwardable note so you don't have to draft anything
yourself — copy/paste below.
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Hi {{pmc_principal_first}}, {{first_name}} forwarded this on.
I run Castellan, an AI for property management leasing
operations. We pick up every inbound in under 2 minutes 24/7
across email, text, voice, and Zillow, schedule showings on the
spot, and handle follow-ups across channels — so a small leasing
team can cover the volume of a much larger one without losing
the after-hours window.
Would love 20 minutes to learn how leasing runs at {{pm_name}} and
see if there's fit.
Stephen Fong — stephen@castellan.so
linkedin.com/in/stephen-fong-4a123929
Emir Akdere (cofounder) — linkedin.com/in/emirakdere
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Stephen
LB apartment owner. Building Castellan, an AI for property managers.
stephen@castellan.so
linkedin.com/in/stephen-fong-4a123929