Mid-market PMC direct cold motion. Founder-sent, founder-reviewed (T1 auto_send=false). Value theme: more leased units from the leads + team you already have (cross-sell recapture + geo-batched showings). Variant per prospect (V1-V4) set at draft time. Spec: discovery-vault/outreach-pm-cold-campaign.md.
Prospects
20
Sent
0(unique)
Emails
0(total)
Replies
0
Clicks
0
Bounces
0
Cadence
Each step fires at the prospect's scheduled morning (8:27 AM PT base) ± 60 min jitter. Days = calendar days from the T1 send.
Day 0
T1
manual
Day 3
T2
auto
Day 9
T3
auto
Day 22
T4
auto
Day 0
T1
manual
Manual approval (you click Approve)
Auto-send (cron creates after previous send)
Templates
T1, T2, T3, and later default subject + body live in the sequence_steps table. Edits here save to the DB and apply to future sends.
Existing queued drafts keep their snapshotted subject/body unless refreshed individually or by script.
T1day 0 · manualcampaign source
more leased units, same team
Placeholder — the batch loop (src/batch-pm-cold.ts) overrides this per-prospect with the variant-specific draft from draft:outreach. If you see this in the queue, the prospect was seeded without a dra…
T2day 3 · autocampaign source
Re: more leased units, same team
Hi {{first_name}},
Quick follow-up. One number that stuck with me: Zillow's own research says a lead answered in a minute is 40% more likely to connect than one answered next-day, and a fifth of rent…
T3day 6 · autocampaign source
Re: more leased units, same team
Hi {{first_name}},
Rather than pitch again, here's a 2-minute look at the part most tools skip: when a unit rents, we route the prospects who inquired into your other open vacancies instead of lettin…
T4day 13 · autocampaign source
Re: more leased units, same team
Hi {{first_name}},
Last one from me. If filling vacancies faster without adding leasing headcount is ever on the table at {{company}}, you know where to find me.
Happy to keep it simple: a working s…